Identity Strategy

Business Name:

Four Paws K9 Detection, LLC. The only issue with this name is that it doesn't point to the fact that they are a bed bug detection service. Because of this, changing the name is important. We decided to go with Four Paws Bed Bug Detection, LLC because that more explicitly states what they’re all about.

Web site tagline:

The current tagline is strong and effective, so sticking with it would not be a bad idea, but if they do want to change it we feel it would be to their advantage to play up their discreteness (discrete methods, however you say it, you know what I mean).

• Tagline: 

           The Premiere K-9 Bed Bug Detection Service

• Possible Option:

            Your Discrete, Female Bed Bug Detection Specialists

Leaders in Discrete Bed Bug Detection

Logo:

We're going to update the name as well as imply that their company deals with bed bug detection by adding a bedbug to the graphic.

URL/domain name:

It’s incredibly important that the URL is consistent with the company name, as well as easy to remember. Their current URL is way too long.

• Possible Options:

            www.4pawsdetection.com

            www.4pawsbedbugdetection.com

            www.4pawspestdection.com

Email:

 It would be smart to make the email theirname@4pawsbedbugdection.com but that’s not necessary. A Gmail account or their current yahoo account will work just fine, even if it doesn't look as professional.

Facebook:

None, but if they decide to keep it just update the company name.

Twitter:

None, or "4paws", "FourPaws" (whichever is available)

YouTube:

YouTube would probably be the most beneficial to them because they can post videos detailing the inspection process. A good YouTube name would obviously be consistent with the company name, so something along the lines of 4 Paws Bed Bug Detection or even 4 Paws Bed Bug Specialists.