Research Plan

To optimize the Four Paws Detection Service Website, we have to
do research on the target audience.

Objective:
Gathering information about the needs and behaviors, prior knowledgge about bedbugs,
how and where our target audience searches for help etc. might help us
to improve the layout of the website, reach a larger audience and
eventually get more clients.

Primary Audience:
    - Parents
    - Seniors
    - Landlors
    - hospitality industry
    - Companies

To reach our Audience and gather representative Information we plan to
survey fifty participants and do five interviews.
The results will be used to create three to four personas.
Possibly we'll find new audience for the Four Paws Detection Service
and can target our audience more precise to create better personas.

Survey:

Our Survey should gather information about:
    The Pamphlet
        -what do people think about it and
        -which information the would expect)
    The website
        -What do people think about it
        -how easy it is to navigate
        -what are the things people look for
    MobileApp/Website
        -Would people search for an App on their Appstore?
        -Do people then they need an App
    Bedbugs   
        What do people know about Bedbugs
        Where do they get / want to get their informaiton from

Web & Mobile Charter

Web & Mobile Charter

About the web site

Key goals set out by the owners of Four Paws for their website:

• Increased search engine viability - use of key words will be important
• A more relevant presence on social media websites (i.e. Facebook, Twitter, etc.)
• More focus on customer testimonials - bolster the image of the company
• A larger volume of information about bed bugs on the web site

     Additional elements of the website that will be focused on as well as additional goals came up during an affinity diagram during class which included:

• Visual elements - we will be building a website with aesthetics in mind during the design process
• Information about the company - we will be including background information on why the owners got into the business, pictures and bio about Marley, along with certifications
• Pricing and discount information - any and all pertinent financial figures ranging from discounts to payment plans and flat rates for services will be present
• A focus on usability and ease of understanding - we will have a focus on making the website both easy to navigate as well as efficient to read and use 
• Detail regarding the process of detection and services provided - an overview of what Marley actually does once she is in a customers home, what to expect in her behavior, how she was trained, and steps to take after the detection service has been rendered will be included
• Detailed information on bed bugs - our goal is to include as much information on bed bugs to the point that the user will not have to open another browser tab to learn about the pests. 

Ideally, our website will be a one stop location for resolving their bed bug problem.

Audience - anyone that is suspicious that they might have a bedbug infestation, anyone with an infestation, or anyone that is curious about bed bugs or the process of K-9 bed bug detecting. They will more often than not be prospective customers.

About Mobile

Goals for Mobile

    The goal for our mobile product will be essentially a slimmed down version of the full website, though the goals are mostly the same as the full site. To achieve this effect we will focus on the following goals:

• Usability - fast and easy access to the majority of the information provided on the full site
• Contact Information - will be a main focus of the mobile version of the website as most likely the users will be potential customers
• Testimonials - will be also prevalent as to lend additional credibility to Four Paws and the image they would like to create
• Process - a brief section will be included that will layout the process for someone who may not be familiar with K-9 bug detection

Audience - they would most likely be prospective customers using smartphone and/or a tablet device. Additional users would include people generally curious about bed bugs or K-9 bug detection.

Research

In our attempt to help Four Paws K-9 Detection reach their goals we could use your help in answering the questions in the survey below. Thanks!

https://docs.google.com/spreadsheet/viewform?formkey=dFJ2eHdpR2ZXRkt3V2dCWTF1XzVvYWc6MQ