Wednesday, October 24, 2012
Chase Field Trip Response
The trip to the Chase branch offered our class a unique opportunity to see the environment in which interaction design happens in a traditional business setting. Usability testing was one of the key aspect of how the team at Chase develops their applications with the user experience in mind.The application of usability testing in the development of internal applications for Chase relates directly with the user research we did for building our wireframes and website concept.The presentation illustrated the amount of time that it takes to develop an interactive application as well with the discussion of creating My Health for the company.
We were also able to learn about working within an international company with offices and users spread across the world from Europe to Asia and the difficulty that entails. The practice only using English throughout the company, despite region or country, was a surprising solution to the problem of translating and communicating across language barriers. The issue of a language barrier is one that has direct bearing on our class project as reaching out to people who might not speak English as a first language might be another avenue for Four Paws to explore.
We were also able to learn about working within an international company with offices and users spread across the world from Europe to Asia and the difficulty that entails. The practice only using English throughout the company, despite region or country, was a surprising solution to the problem of translating and communicating across language barriers. The issue of a language barrier is one that has direct bearing on our class project as reaching out to people who might not speak English as a first language might be another avenue for Four Paws to explore.
Identity Strategy
Business
Name:
Four Paws K9
Detection, LLC. The only issue with this name is that it doesn't point to the
fact that they are a bed bug detection service. Because of this, changing the
name is important. We decided to go with Four Paws Bed Bug Detection, LLC
because that more explicitly states what they’re all about.
Web site
tagline:
The current tagline is strong and effective, so sticking with it would
not be a bad idea, but if they do want to change it we feel it would be to
their advantage to play up their discreteness (discrete methods, however you
say it, you know what I mean).
- Tagline:
The Premiere K-9 Bed Bug Detection Service
- Possible Option:
Leaders in Discrete Bed Bug Detection
Logo:
We're going to update the name as well as imply that their company deals with bed bug detection by adding a bedbug to the graphic.
URL/domain
name:
It’s
incredibly important that the URL is consistent with the company name, as well
as easy to remember. Their current URL is way too long.
- Possible Options:
Email:
It would be smart to make the email theirname@4pawsbedbugdection.com
but that’s not necessary. A Gmail account or their current yahoo account will
work just fine, even if it doesn't look as professional.
Facebook:
None, but if they decide to keep it just update the company name.
Twitter:
None, or "4paws", "FourPaws" (whichever is available)
YouTube:
YouTube would probably be the most beneficial to them because they can post videos detailing the inspection process. A good YouTube name would obviously be consistent with the company name, so something along the lines of 4 Paws Bed Bug Detection or even 4 Paws Bed Bug Specialists.
Wednesday, October 10, 2012
Social Media Strategy
Social media has emerged in the last decade or so to be an important part of everyday life for the majority of our population individually and in recent years the business world has taken notice of the trend. In most cases businesses take to social media sites in order to gain customers, increase profits, and ultimately build an image for itself. Social media represents a tangible marketing opportunity for businesses moving forward into the future, but the types of businesses that can actually benefit from using the social media marketplace are limited.
Four Paws has a somewhat limited space to work with in which they can be effective when utilizing social media in business terms.Their goal in using social media should be attracting potential customers more than anything other. Posting information about their company’s purpose, how they conduct their services, pricing information and links to positive reviews (from sources like Angie’s List) should be their primary methods in utilizing social media to meet their business goals.
Four Paws has an opportunity to differentiate themselves from their competition by efficiently using social media resources rather than creating multiple superficial pages/profiles that have little to offer. Facebook is an example of a site that at first seems like a must due to the amount of users but, a personal website is not one that is necessary for their business model to succeed due to their target audience. In analyzing their competitors we found that the majority of social media outlets they employed were superficial and ultimately ineffective. Focusing on more professional networks like LinkedIn would be a better use of resources In terms of functionality, YouTube has the most to offer in terms of getting Four Paws’ desired message across clearly in video form while also offering a concrete opportunity to build the company’s image.
Four Paws has a somewhat limited space to work with in which they can be effective when utilizing social media in business terms.Their goal in using social media should be attracting potential customers more than anything other. Posting information about their company’s purpose, how they conduct their services, pricing information and links to positive reviews (from sources like Angie’s List) should be their primary methods in utilizing social media to meet their business goals.
Four Paws has an opportunity to differentiate themselves from their competition by efficiently using social media resources rather than creating multiple superficial pages/profiles that have little to offer. Facebook is an example of a site that at first seems like a must due to the amount of users but, a personal website is not one that is necessary for their business model to succeed due to their target audience. In analyzing their competitors we found that the majority of social media outlets they employed were superficial and ultimately ineffective. Focusing on more professional networks like LinkedIn would be a better use of resources In terms of functionality, YouTube has the most to offer in terms of getting Four Paws’ desired message across clearly in video form while also offering a concrete opportunity to build the company’s image.
Wednesday, October 3, 2012
Subscribe to:
Posts (Atom)