Research Plan

To optimize the Four Paws Detection Service Website, we have to
do research on the target audience.

Objective:
Gathering information about the needs and behaviors, prior knowledgge about bedbugs,
how and where our target audience searches for help etc. might help us
to improve the layout of the website, reach a larger audience and
eventually get more clients.

Primary Audience:
    - Parents
    - Seniors
    - Landlors
    - hospitality industry
    - Companies

To reach our Audience and gather representative Information we plan to
survey fifty participants and do five interviews.
The results will be used to create three to four personas.
Possibly we'll find new audience for the Four Paws Detection Service
and can target our audience more precise to create better personas.

Survey:

Our Survey should gather information about:
    The Pamphlet
        -what do people think about it and
        -which information the would expect)
    The website
        -What do people think about it
        -how easy it is to navigate
        -what are the things people look for
    MobileApp/Website
        -Would people search for an App on their Appstore?
        -Do people then they need an App
    Bedbugs   
        What do people know about Bedbugs
        Where do they get / want to get their informaiton from