We're a group of designers from the Ohio State University dedicated to helping Four Paws K-9 Pest Detection services work towards their goals in web services/presence as well as more traditional business goals.
The most consistent comment made by the testers of our site was one that said we needed to enlarge our content as most were having a difficult experience trying to read content.
This was due in most part to having to open the prototype in flash if I am not mistaken
That aside I think we should take that input into account and enlarge the text in our content boxes if possible
Several users suggested that the static social media buttons were wasting space and that we should include them on the about us page instead
I think a long static picture should occupy that space nicely
Testimonials could be another possibility for that space
The most important issue arose when the users were asked to find the price of a detection which we have under the about us tab at the moment.
Many users suggested that we place it under the services tab, I think that is the best choice as well
The social media links could be on the about us page to supplement the now empty space
A couple of users felt that the varment guard banner at the bottom of the about us page should be larger as well. (What do you think?)
A couple of people thought our bed bug info page content was lackluster
They suggested that we should put information about the life span of a bed bug, highlighting the amount of time they can survive without a blood supply
Three users suggested that we place the certification information under the about us tab
Positive Input
Nearly every participant in the study stated that they felt that our site prototype felt legitimate and professional, with one user suggesting a complete revamp (I consider him to be an outlier though)
Choice of font was well received
Color scheme was well received (again, that same outlier was the lone objector)
Users were able to find information on services using the service tag (service tag success)
The majority of participants said they wouldn’t change anything (besides the overall size)
It’s a good sign that the only consistent, major complaint was a technical error and not one that dealt with the design of our site.